Meta Tag Demo

Know Your Meta Tags

There are four major types of meta tags worth knowing about and we’ll talk about them all here. Some are not as useful as they once were. Others are worth using regularly, and will very likely increase your traffic by letting Google know who you are and what you provide. (There are more than four kinds of meta tags, but some are less common or not relevant to web marketing).
The four types we’ll discuss here are:

• Meta Keywords Attribute - A series of keywords you deem relevant to the page in question.
• Title Tag - This is the text you'll see at the top of your browser. Search engines view this text as the "title" of your page.
• Meta Description Attribute - A brief description of the page.
• Meta Robots Attribute - An indication to search engine crawlers (robots or "bots") as to what they should do with the page.

Meta Keywords Attribute

Meta Keywords are an example of a meta tag that doesn’t make much sense to use these days. Years ago, the meta keyword tags may have been beneficial, but not anymore.
Remember back in kindergarten and when your teacher gave you a stern look and said “if you can’t stop using those crayons while I’m talking, I’m going to take them away from you,” and you didn’t listen and, to your shock, they were indeed taken away? That’s sort of what Google did with meta keywords.
Years ago, marketers eager for page views would insert keywords totally unrelated to their pages into their code in an attempt to pirate traffic from the more popular pages, those that actually were about Lindsay Lohan, or whoever was then trending. This was known as "keyword stuffing." Google eventually got wise to this and decided in the end to devalue the tool. These days Google doesn’t use meta keywords in its ranking algorithm at all, because they're too easy to abuse.

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